Luara Andrade Arabi
Designer, Creative Strategist and Educator
Designer, Creative Strategist and Educator
São Paulo, SP - BR
+55 11 99965 8923
Portfolio
Soft + Business skills
Communication | Leadership | Teamwork | Analytical Skills | Accountability | Critical thinking | Organization | Time Management
Hard skills
Graphic Design | Branding | Creative Strategy | Visual Communication | UX | Project Management | Marketing | Educational Design | Design Thinking | Editorial Design | Digital Marketing | Video Editing | Videography | Typography | Illustration | Graphic Production | ESG | Basic Finance
Software + Apps
Adobe Creative Suite | InDesign | Illustrator | Photoshop | Acrobat Pro | XD | Premiere | After Effects | Microsoft Office | PowerPoint | Word | Excel | Google Docs | Google Apps | Figma | AI
Languages
English Fluent (C2) | Portuguese Native | Spanish Advanced
Highly motivated designer with 10+ years of experience in branding, visual communication, UX, project management, and DE&I initiatives. Proven ability to create impactful designs, manage projects, and collaborate effectively to achieve business goals and create a more inclusive workplace.
Distance Education Coordinator
apr 2025 | present
Educational product strategy and management, end-to-end online course development, including scripting, instructional design of videos and supplementary materials, LMS management, definition and monitoring of learning metrics.
Didactic method Teacher
apr 2024 | abr 2025
Develop and deliver engaging online classes on teaching and learning methodologies and strategies for women technology educators. Create presentations and design, developing and delivering instructional materials and experiences, based on teaching/learning methods and formative evaluation. Provide personalized feedback and support to educators to enhance their teaching practices and student outcomes. Collaborate with the NGO's leadership team to align training programs with organizational goals and objectives.
Freelance work carried out punctually according to project demands.
UX and DE&I Coordination and Management
jan 2022 | jan 2025
Associate Consultant in Educational Experience, UX and DE&I Management
jul 2023 | jan 2025
Educational Consulting in leadership development program; Graphic and Instructional Design for educational projects and experiences; Management of educational technology and research; Tutoring and mediation of training groups; Teaching courses, lectures and workshops on Assertive and Nonviolent Communication. Freelance work carried out punctually according to project demands.
Diversity, Equity & Inclusion Coordinator | Educational Experience Designer
aug 2022 | jul 2023
Management and design of educational experience; coordination of research and educational technology; management of production of didactic and accessibility resources; mediation of groups and coordination of meetings for the development of educational projects; facilitation of courses, lectures and workshops; coordination of Diversity, Equity and Inclusion initiatives.
Educational Experience Designer
jan | ago 2022
Responsible for analyzing the user experience (UX) on the course platform (LMS) and creating a bridge between the areas of education, design and business, leading the squad responsible for proposing strategies to increase educational engagement.
Educational Designer
jul | dec 2021
Utilized graphic design and instructional design skills to create engaging and informative educational materials for workshops aimed at developing the communities of the Restinga de Bertioga State Park. Facilitated workshops, providing guidance and support to participants as they learned about local resources and sustainable practices. Collaborated with community leaders and park officials to ensure the workshops were aligned with the project's goals and objectives.
Designer and Creative Strategist
jan 2014 | atualmente
Design gráfico, Branding e Estratégia para novas marcas, lançamento de produtos com visão holística do negócio.
Projetos gráficos para comunicação interna e sinalização dos escritórios Google SAO.
Designer sênior | Especialista em Branding
jul | oct 2020
Branding strategy for TecToy.
Designer
sep 2011 | dec 2012
Graphic design of informative materials for the public served by the Public Defender's Office and visual identity project for the institution.
Creative Assistant
jun 2009 | jun 2010
Graphic Design Internship.
Post-Graduation in Higher Education Teaching
2020 | 2021
Master in Design and Innovation
2020 | 2021
Bachelor Degree in Design, Visual Communication and Marketing
2007 | 2010
Technical Degree in Graphic Design
2004 | 2005
Communication, pedagogy, and training
jan 2016 | dec 2022
Volunteer work in education for the development of socioemotional skills with students from public elementary schools. Worked in the areas of pedagogy for 2 years, communication management for 2 years, and educator training for 2 years. Also responsible for the visual identity project and one of the institution's podcast programs.
Design and project management
apr 2020 | dec 2021
Design and co-creation of the initiative to publicize the work of self-employed professionals and small entrepreneurs in São Paulo during the pandemic. The project's identity is inspired by the circular economy, collectivism, and the local commerce of São Paulo's periphery. More information at: @NoCorreLocal
Monitoring
mar | may 2009
Monitoring and reports on the visions at the Biennial.
Language in the Development of E-learning Materials
2024
Artificial Intelligence 101
2024
Social Media Management
2023
User Experience (UX)
2023
Diversity and Inclusion in Human Resources Management
2023
Screenwriting, Directing, and Production for Cinema
2012
Cultural Project Management
2011